our promise
authenticated pre-loved luxury
Welcome to It Must Be Loved, your Canadian online destination for rare vintage and preloved luxury bags. We’re excited to share our passion for authentic vintage handbags that have lived beautiful lives before finding their way to you. Each curated piece tells a unique story, and our mission is to continue its narrative.
Vintage tells the story first.
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Early access to every bag drop. Exclusive content. First pick of rare vintage.
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Events Calendar
RESOURCES
The LOVED Guide: Buying Vintage Right
If you’ve ever wondered how to confidently buy vintage luxury, this is where it starts. I’m kicking off a 4-part series designed to teach you exactly what I look for when sourcing vintage pieces (e...
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What Exactly is "Bag Spa Certified"?
Proudly Bag Spa Certified It Must Be Loved is proudly Bag Spa certified, with training from Edmonton Bag Spa Official, known for its expertise in luxury bag care. Each vintage bag we acquire recei...
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Authenticity is Our Promise At It Must Be Loved, authenticity is at the heart of everything we do. We believe that every preloved luxury bag tells a story, and we ensure that story is genuine. That...
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